Cookies policy

LAST UPDATED: April 19, 2024


A. Overview

We care about your privacy and are committed to safeguarding your Personal Information. This Cookies Policy (the “Cookies Policy”) outlines how we use cookies, web beacons, log files, and similar unobtrusive tracking technologies to distinguish you from other users of our websites, provide you with tailored content, assess trends, traffic, and user behavior, analyze, and secure the website, identify preferred content, and measure site engagement. We use this information to improve the functionality and content of the websites, including keeping our websites and records safe and secure, and to facilitate usage by you. 

We want you to know how we collect, use, and disclose information that we obtain from you. Both we and our third-party service providers collect information through Cookies when you use our Services that reference this Cookies Policy to deliver and improve the Services, and to provide you with content, products, services, and advertising that are relevant to you.  

Please read the following carefully to understand our views and practices regarding Cookies, how and why we use them, and what your rights are in controlling our use of them. For more information or if you have any questions, please reach out to us using the contact details found below or visit our website (

B. Definitions

For the purposes of this Cookies Policy:  

Apps” shall mean Eversight-related websites and other online applications that run on smart phones, tablets, and other mobile devices. 

Cookies” shall mean cookies, web beacons, log files, and other unobtrusive tracking technologies.  

Devices” shall mean computers, smart phones, tablets, and other mobile devices.  

Eversight” shall mean Eversight, Inc., a Michigan corporation. 

Personal Information” shall mean information that relates to an identified or identifiable individual. Personal Information does not include data where the identity of the individual has been removed (anonymous data).  

Services” shall mean our websites, Apps, and similar technologies.  

You” or “your” shall mean any individual customer, business partner, or employee of Eversight and any other individual whose Personal Information we process.  

We,” “us,” and “our” shall mean Eversight.


Cookies are small files that are placed on your Devices when you visit websites and are frequently used to make websites recognize you, log you in, enhance your user experience and otherwise make websites work efficiently and provide information to the website owner.  


Third-party Cookies, deployed by parties other than Eversight, enable third party features or functionality within the Services and include analytics, advertising, and other features and functionalities which personalize your individual user experience. These third-party Cookies may permit the third party that places them to recognize your Devices within our Services and on non-Eversight sites and services. 

Third parties may place Cookies on your Devices to collect information about your use of the Services and visits to other websites so that they may provide relevant content and advertisements to you and collect information regarding the efficacy of advertisements.  


We use Cookies for myriad reasons, such as to collect statistics regarding the Services and to collect information to personalize your experience. A description of our use of Cookies is below: 

A. Functionality

Some of the Cookies we use are purely functional and allow the Services to operate as intended. Without these Cookies, the Services may not operate completely as designed. 

B. Personalization

We may use other Cookies to track your usage of the Services to better understand how you use our Services and allow us to improve and enhance your user experience and provide you with relevant content and advertising. We may also use Cookies to collect information on the use of our Services so that we can improve the functionality of our website and the success of marketing and other efforts we undertake. 

C. Advertisements, User Analytics, and Other Purposes

Third parties may use Cookies for advertising, user analytics, and other purposes. Eversight may permit third parties to provide advertisements and information to you or other users of our Services and may use Cookies to provide these companies information necessary to provide advertisements and information based upon your use of our Services. We will not provide personally identifying information to these third parties only information regarding usage including, without limitation, what you view when using the Services and what actions you take in using the Services.  


We collect information regarding the Device and browser you use, including, without limitation, the characteristics of your Device, your operating system and browser, IP address or other device ID, language preference, referring URLs, and your actions in using the Services, including, without limitation, what Services you used, what content you viewed, what searches you have made, when you accessed the Services, your historical usage of the Services, email and advertising views and click-throughs, and other software or hardware information.  

Unless you choose to provide Personal information, the information that is collected will not permit us to identify your Personal Information. 


Below we list the different types of Cookies we may use on the Eversight services.

A. Meta Pixel
B. LinkedIn Insight Tag
C. HubSpot tracking code
D. Google tag


You can accept or reject Cookies. If you initially accept Cookies, you may change your Device or browser settings to reject or restrict Cookies and turn off web beacons. Consult your Device or browser’s user guide or “Help” section for specific instructions. By rejecting or restricting Cookies, certain functionalities of the Services may be affected. 


We reserve the right to make changes to this Cookies Policy that will be posted online and, where appropriate, be sent to you by e-mail. Please check back frequently to remain aware of any updates or changes to this Cookies Policy. 


If you have questions about this Cookies Policy, please contact us at or write to us at:  

Eversight, Inc. 
Attn: Marketing & Communications
3985 Research Park Drive  
Ann Arbor, MI 48104 
Phone: (800) 247-7250